Aether Cone

Background

The team behind Aether is dedicated to making thinking products—beautifully crafted devices that understand us so intuitively that we can tell them what we want in direct, uncomplicated ways.

Aether.com

Their first product, Cone, is a thinking music player that listens to your requests, picks up on your habits, and learns your tastes to create the perfect soundtrack for any moment. Aether reached out to Character to develop their messaging strategy, create photography assets, and redesign their website.

Strategy

Character worked with the Aether team to develop a website that conveyed the magic of the product experience. People needed to understand Cone as more than a speaker, but a piece of hardware that learns from you. The website’s messaging needed to both explain a novel interface experience and tell the story of Cone’s place in people’s lives.

Character created and executed on a photography style that amplified the product’s industrial design, but also gave enticing glimpses into homes that are modern, intriguing, and unassumingly cool.

“Drawing inspiration from the Aether Cone, Character’s goal was to provide an experience that was simply beautiful.”

Tish Evangelista / Partner + Creative Director

Photography by Laurie Frankel