Sol Republic

Background

Founded in 2011, SOL REPUBLIC is a collective of music lovers committed to enhancing people’s lives by delivering incredible music experiences with its suite of headphones and accessories. SOL REPUBLIC tasked Character with designing the consumer packaging for the following three upcoming products releases:

Jax – In ear headphones

DECK – Wireless Speaker | Motorola partnership

Tracks AIR – Wireless headphones | Motorola partnership

Result

Character worked with SOL REPUBLIC’s internal teams to design a packaging solution that was an authentic expression of the SOL REPUBLIC brand. The design integrated with their existing portfolio of products and stood out in a highly competitive retail environment. Character later extended the packaging design to the retail environment.