TapZen

Background

TapZen is a mobile gaming company focused on delivering unforgettable tablet and smartphone experiences.

Founded by an impressive team of proven industry veterans, TapZen is poised to create shockwaves within the growing mobile gaming category.

TapZen approached Character to develop their corporate identity. The name Tap–Zen is derived from the physical tapping action associated with mobile game play combined with the Zen-like state players fall into during periods of intense concentration. The identity had to speak to both of these qualities in addition to being sufficiently versatile to complement a variety of gaming genres.

Result

The final identity is comprised of a series of dynamic and colorful concentric circles or ripples that provide both a sense of touch and tranquility. It’s also a dynamic identity, transforming to take on the personality of the genre by varying the color and size of the circles.